HVIII Brand Goods

Objective: Create unified brand visuals, logos, design elements, and lifestyle imagery, to elevate HVIII’s presence across digital and product channels.

HVIII Brand Goods is built on the idea that your past doesn’t define you — it fuels who you become. I partnered with the brand to help translate that philosophy into a bold visual identity, product storytelling, and lifestyle imagery that connects with a highly engaged community.

Through a mix of moody, atmospheric photography and intentional art direction, I worked with founders, athletes, and influencers to create visuals that reflect the brand’s raw energy and personal evolution. From product drops to lifestyle campaigns, each shoot was designed to deepen the emotional connection between the brand and its audience.

My role spanned concept development, creative strategy, directing shoots as well as shooting, and shaping the visual consistency across digital channels and e-commerce. The result was a stronger brand presence, increased engagement, and visuals that helped position HVIII as more than a clothing brand, but a mindset and lifestyle.

Instagram: Matt Vincent, Bonnie Schroeder, HVIII Brand Goods

Website: thehviii.com