HVIII Brand Goods

Objective: Capture the philosophy of the brand, launch new products, and increase e-commerce sales.

HVIII Brand Goods is a lifestyle brand based on the philosophy of turning negativity into positive results. I have worked closely with HVIII for years developing products and assisting in overall brand management.

what they were looking for - creative to express the brand’s values, communicate new products in a way that is true to the brand’s culture, show the lifestyle of someone who lives by the brand philosophy of turning negativity into positive results.

what we decided on - with each new product launch, we chose a location, lighting set up, and variety of angles that reflected the no-BS message of the product. To stay on brand, we agreed on mostly dark, moody setups with lots of shadows.

outcome / how the photos were used - the photos were used on influencer social media profiles, HVIII’s social media profiles and the HVIII Brand Goods e-commerce website to attract potential followers, engage existing followers, and sell the new products online.

Instagram: Matt Vincent, Bonnie Schroeder, HVIII Brand Goods

Website: thehviii.com