1st Phorm

Objective: Product design for canned pre-workout concept

Tasked with developing a bold new canned-preworkout concept for 1st Phorm, a rapidly growing supplement brand. With only a name and flavor list supplied, I turned a blank slate into two distinct design directions — each conveying strength, movement, and brand identity.

One direction leveraged a sleek white can textured to evoke the grip and rugged feel of a gym floor, while the alternate option embraced a dynamic, athletic aesthetic with bold graphic treatments and nuanced branding details like embossed “1P” logos.

By combining product design, brand sensibility, and packaging strategy, I delivered refined and impactful mockups that reflect 1st Phorm’s commitment to performance, quality, and lifestyle — all while giving the brand a strong visual foundation for its next generation of products.