Cheryl Hazen, RN, MSN

Objective: Build Cheryl’s personal brand online, educate followers about their skin

Cheryl Hazen RN MSN is a nurse injector, laser specialist, nutrition and fitness lover, wife, mother of two. Passionate about helping people feel like their most beautiful self and achieve healthy, glowing skin.

What she wanted - photos to build her personal brand on social media, connect with potential clients and educate people on her area of expertise and how they can achieve the skin of their dreams.

What we did - Her social media account had lots of photos of her at home, but not a lot that showed the professional side of what she does, and the fact that she is a nurse practitioner. To convey this credibility, we decided to shoot at her office with a variety of professional and medical outfits. I kept the lighting bright to reflect Cheryl’s cheerful, welcoming personality.

Outcome / how the photos were used - The photos were used on Cheryl’s personal social media profiles to attract new followers and educate people on various skin care topics, products to find achieve their best skin.

Instagram: Cheryl Hazen RN MSN